THE RENTED VS OWNED SCORECARD
A 5-minute audit of where your last 9 deals actually came from.
Pull up your last 9 closings. For each one, pick where that client actually came from. “Past client” only counts as Own / Inbound if they found you again through your content, not because you happened to stay in touch.
Your Score
- Total deals scored
- 0
- Zillow / Portal
- 0 → 0%
- Referral
- 0 → 0%
- Cold Outreach
- 0 → 0%
- Own Content / Inbound
- 0 → 0%
- Commission from owned deals
- $0
- Commission from rented deals
- $0
Score at least one deal to see where you stand.
The Benchmark
Most agents who run this scorecard land at 80-100% rented. That number is not a reflection of how hard you work. Web-based portal leads have historically closed at rates as low as half of one percent, and they get sold to four or five agents at once.
A referral is still someone else’s decision. Own content and inbound is the only row on this sheet that you control.
If your number one lead source disappeared tomorrow, what would your pipeline look like in 90 days?